One of the most significant problems of any thriving business is reaching more people. Especially for B2B companies, obscurity is the death of ROI. Fortunately, this can be prevented by enterprises creating strong brands that customers and potential partners would find memorable.
Of course, that creates a whole different problem: with so many strong brands present in every industry, how do you stand out? The answer lies in building brand awareness. For 89% of B2B marketers, that’s an absolute priority. Let’s have a look at four easy ways to boost brand awareness and reach more customers:
It’s important to get to know the biggest influencers in a niche if you’re planning to expand your business. Customers are more likely to try out the products their trusted influencers recommend, so partnering with them is usually worth it. By promoting your brand and discussing your products on their social media, influencers can significantly improve your reach. If you pick the right person to work with, it can be more effective than an expensive campaign. You can also create content highlighting your customers’ experiences with your products, in the absence of influencers. People tend to trust their peers more than they do straight up advertising.
Most people who perform a search on Google stick to the first page of the results. That means that one of the best ways to improve your brand awareness is to have impeccable SEO. Doing this step right will help you reach those top search results much more natural. Once those clicks start rolling in, you’ll be in a better position to promote your brand and products to the customers. Another benefit of SEO is that you don't have to work too hard at maintaining it: all it takes is a well-developed strategy to stick to for your website.
Public relations are the very essence of building a brand and making it more recognizable to the general public. One of the most effective sides of PR is thinking of it concerning P2P, person-to-person approach. The face of your company doesn’t have to be the CEO or someone high up in the hierarchy. It’s enough that they’re insightful, likable and represent your company values well. It’s also an excellent way to build thought leadership that will get you recognized enough for the next step.
Online interaction is valuable for a growing business because it requires customer engagement. However, B2B companies need to be more proactive at improving their brand awareness and chasing new leads. A great way to make that happen is to have a speaker at a public event. Your business certainly has a unique perspective on some industry-related problem that you could shed some light.
There are various ways of boosting your brand awareness and becoming well-known in the world of B2B marketing. It’s important to remember that this can take a while, same as any other marketing strategy. However, with patience and good planning, it should be possible for any business.
The Landy Agency is a national leader in providing non-medical, professional liability and cybercrime insurance for accountants, attorneys, and real estate professionals. John can be reached at 781‐292‐5417 or johnt@landy.com. Visit www.landy.com for more information.
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